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All about JEM

Our Brand

Welcome to our brand identity page. We take our brand pretty seriously and want to ensure our image and voice is accurately portrayed. If there is an item about our brand that is unclear or not listed below, please reach out to us directly. 

Do:

Utilize our brand following the guidelines below.

Don't:

Take creative liberties. When in doubt, please reach out to us for help.

Colors

Deep Blue
100, 100, 100, 100
#000b79
Blue
100, 100, 100, 100
#0040ca
Deep Orange
100, 100, 100, 100
#f76302
Orange
100, 100, 100, 100
#f98204
Peach
100, 100, 100, 100
#fcb450
Pale Yellow
100, 100, 100, 100
#ffefc6
Deep Gray
100, 100, 100, 100
#3d3e4c
Mid Gray
100, 100, 100, 100
#888891
Gray
100, 100, 100, 100
#b2b3b8
Light Gray
100, 100, 100, 100
#d2d3d6

Spacing

Spacing should always be a multiple of 8px for retina displays.

8px
16px
32px
64px
128px

Logos

JEM Achievement Logo

Typography

H1 - 64px, weight 900

H2 - 36px, weight 700

H3 - 32px, weight 600

H4 - 24px, weight 600

H5 - 16px, weight 600
H6 - 12px, weight 600

Primary Heading Font - Source Sans Pro
Primary Body Text Font - Open Sans
Blog Heading Font - 
Blog Body Text Font - 

Text Size - ##px
Text Weight - ###
Line Height - ##
OPEN SANS 18px 900#

Source Sans Pro 64px 100#

Open Sans 24px 300#
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